Wrong Punctuation?

Readers will be confused or even annoyed reading sentences which are incorrectly punctuated.




Here at the Research Centre, innovation never stops. Because we need to continue unlocking all the secrets in food.

The above is taken from a full-page advertisement appearing in a popular national English daily.

Is is more discerning to separate the message into two parts, the second part being not a complete sentence?

It is obvious the two can be joined together into one complete and grammatical sentence conveying the same message: Here at the Research Centre, innovation never stops because we need to continue unlocking all the secrets in food.


It is the mark of an educated mind to be able to entertain a thought without accepting it.
-- Aristotle