Monday, August 3, 2009

Dream Home or Home Dream





Precision is important.






Realise your dream home with a home loan.

The above is the headline of an advertisement on the front page of a popular national English daily.

The advertisement is calling readers to realise or liquidate your dream home; but from the write-up, one can see the intention being to encourage one to obtain a home loan to purchase a home, that is to say, to realise one's dream of owning a home.

Shouldn't the headline be "Realise your home dream with a home loan"?

I see but one rule: to be clear. If I am not clear, all my world crumbles to nothing.
-- Stendhal

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