Good writing

Documents in good writing can easily accompany anyone round the world without giving any communication problem.








Invariably, all English language reference books are teaching their readers to construct sentences that are well structured and grammatically correct and capable of conveying their messages sucessfully with the right tone and style. Sentences are, therefore, not merely words strung together.

Now, look at the following sentence taken from an advertorial of a popular national English daily and see whether it depicts the techniques shown above:-

This gives us the unique position of presiding over the production and ingredients every step of the way from our healthy cows to finished products, to guarantee our customers absolute food safety, security and traceability.

The sentence does not appear to be well constructed. What do you understand by presiding over the production and ingredients...?

Obviously, a recast of the sentence is necessary to reflect its intended meaning/message.

One of the ways is : This gives us the unique position of supervising every step of the production process including choice of ingredients from our healthy cows to finished products and thus enabling us to guarantee our customers of absolute food safety, security and traceability.

No one is without knowledge except him who asks no questions.
-- West African Proverb